I ran a survey to narrow the scope of my interviews followed by 5 interviews to understand people’s habits around exercise. I was focused on finding out what motivates people to exercise.
These insights lead me to identify 2 user roles:
Due to the time constraint, I had to focus my efforts on one group. Doing some competitive analysis I found that most apps focused on individual progress, so I chose to focus on addressing the pain points of the ‘team player’.
My research led me to pursue a design that puts individuals back into a team environment. With a new team to motivate them, they are much more likely to keep up with their exercise regime.
I developed a mid-fidelity mockup which showcased the features:
I made a mistake at this point by skipping user testing with these ideas. Due to the time constraint, I opted to pursue a high-fidelity prototype with the same features as the mockups above. I should have tested to see where I needed to more clearly define the app.
For the hi-fi prototype I was focused on using a bold design which made it easy to achieve a minimum of AA contrast rating, with most of the app being AAA rated. I wanted to allow for the largest possible audience, and this was one step that made this more possible.
Using some simple prototypes and inviting people to look at my Figma file I could gather quick feedback about the design.
Users liked how it looked and loved the teams, but were confused about how the points system would work and how the tracker would work for different sports/exercise types.
While lots of testing would be needed to satiate those concerns, my mistake was jumping to a hi-fi prototype and not setting the right expectations. Because of these concerns I didn’t get as much feedback on the areas I was interested in.
The design turned out pretty well and satisfied the core needs of the target group. Since it is only a design exercise it’s hard to measure the impact of the app, but based on the feedback I got, people like the feel and would be very excited to use an app like this.
Here are some video walkthroughs of the app and companion watch app: